Our local volunteer group Coleorton & New Lount Volunteer Group had a fund-raising table-top sale event in the community hall just up the road so I thought I'd support them and see what I could sell.
I took along 36 jars of jam and marmalade in various size pots and a selection of herbaceous plants and herbs. Didn't make a fortune. Of course a lot of local people make jam and have fabulous gardens so weren't really interested in buying more. Had some interesting discussions about what variety of raspberries to grow and how to get jellies to set!
Reminds me of a story my old sales manager used to tell: Two shoe salesmen got off a plane in an undeveloped part of Africa. "Oh no!" said the first "No-one wears shoes here. I'll never meet my target on this patch!". "Oh great!" said the second "No-one has any shoes here. I'll be able to sell several pairs to everyone and collect my biggest bonus ever!".
It's the way you look at your market. Clearly my local market is knowledgeable about plants so would appreciate unusual specimens, and jams and preserves that are extra-special find favour. I sold a couple of jars of marmalade to a lady who says she likes to try other people's marmalades for ideas for her own, and jellies found favour for people who don't like pips!
Jams, jellies & marmalade on the table-top sale |
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